Product Marketing & Launches

• Own the go-to-market strategy for new product features and platform updates
• Develop and execute digital product launch plans (landing pages, emails, LinkedIn campaigns, paid promotion, etc.)  
• Collaborate with product, creative and sales to position offerings clearly for different customer segments (OEMs, Service Providers, Developers, Operators) 

Campaign Management

• Plan, create, and execute integrated campaigns across email and LinkedIn to drive qualified leads and nurture prospects 
• Own and optimize the marketing automation flow (email journeys, lead scoring, retargeting) 
• Report campaign performance with insights and recommendations for optimization 

Website Management (WordPress)

• Own the day-to-day management and continual optimization of the Shoreline website (WordPress)
• Partner with UX and engineering peers to improve UX, SEO, and conversion rates
• Manage analytics tracking and A/B testing to inform improvements

Paid Search & Digital Advertising

• Plan and manage performance-based campaigns on Google Ads and LinkedIn 
• Conduct keyword research, write compelling ad copy, and manage bidding strategies 
• Track ROI and conversion metrics, continually optimizing for cost-efficiency and lead quality 

Ownership & Strategy 

• Set KPIs and digital marketing goals aligned with business objectives 
• Create and own the digital marketing calendar 
• Analyze data to inform strategy and make agile, evidence-based decisions 
• Be both strategic and hands-on – from writing subject lines to reviewing ad performance dashboards

• 2-3+ years of experience in B2B digital marketing in SaaS, ideally in the energy/industrial sector (although not essential for application) 
• Proven track record running digital campaigns across email, LinkedIn, and Google Ads 
• Self-starter with a proactive attitude and ability to work independently 
• Experience in WordPress and marketing automation tools (e.g. HubSpot) 
• Comfortable working independently, owning strategy and execution end-to-end 
• Strong copywriting, data analysis, and project management skills 
• Passion for clean energy, digital technology, or industrial innovation is a plus

• Shape the digital presence of a fast-growing leader in renewable energy
• Collaborate with smart, driven people in a supportive and mission-driven culture
• Take full ownership of your function and grow into a senior marketing leadership role
• The opportunity to become a member of a fast-growing and venture-backed company with tremendous global potential, where your contribution will make a significant difference.
• An international work environment, with a team of knowledgeable and dedicated people that together create amazing services and software for our customers
• A work environment focused on honesty, transparency, autonomy, accountability, and balance
• Remuneration package matching your qualifications and market conditions